FINAL COMPILATION AND REFLECTION

Week 1-Week 13 (22/04/2025-15/07/2025)

Jennifer Michelle Hiendrawan/0374682

Advanced Typography/Bachelor of Design (Honours) in Creative Media

Task 4 Final Compilation and Reflection 

---

TABLE OF CONTENTS

1.Links to blog

2.Instructions

3.Task 1/Exercises

    3.1 Exercise 1-Typographic System

    3.2 Exercise 2: Type and Play 

4.Task 2/Key Artwork and Collateral

    4.1 Task 2A Key Artwork

    4.2 Task 2.B Collateral

5.Task 3/Type Expression and Application 

6.Reflection

---

LINKS TO BLOG 

Task 1: Exercises

Task 2: Key Artwork and Collateral

Task 3: Type Expression and Application

---

INSTRUCTIONS

Fig 2.1 Instructions (Week 13, 15/07/2025)

---

TASK 1/EXERCISES

Week 1-Week 4 (22/04/2025-13/05/2025)

Exercise 1-Typographic System

Fig 3.1.1 Axial System Final Outcome JPEG (Week 2, 29/04/2025)

Fig 3.1.2 Radial System Final Outcome JPEG (Week 2, 29/04/2025)

Fig 3.1.3 Random System Final Outcome JPEG (Week 2, 29/04/2025)

Fig 3.1.4 Dilatational System Final Outcome JPEG (Week 2, 29/04/2025)

Fig 3.1.5 Transitional System Final Outcome JPEG (Week 2, 29/04/2025)

Fig 3.1.6 Modular System Final Outcome JPEG (Week 2, 29/04/2025)

Fig 3.1.7 Bilateral System Final Outcome JPEG (Week 2, 29/04/2025)

Fig 3.1.8 Grid System Final Outcome JPEG (Week 2, 29/04/2025)

Fig 3.1.9 Final Outcome Compilation PDF without grids (Week 2, 29/04/2025)

Fig 3.1.10 Final Outcome Compilation PDF with grids (Week 2, 29/04/2025)

Exercise 2: Type and Play 

Fig 3.2.1 Image and Extraction (Week 4, 13/05/2025)

Fig 3.2.2 Overall Progress (Week 4, 13/05/2025)

Fig 3.2.3 Reference Font (Week 4, 13/05/2025)

Fig 3.2.4 Extracted Letterform (baseline) (Week 4, 13/05/2025)

Fig 3.2.5 Final Letterform (Week 4, 13/05/2025)

Fig 3.2.6 Original extraction (top) and final letterform (bottom) comparison (Week 4, 13/05/2025)

Fig 3.2.7 Exercise 2 Part 1 PDF Compilation (Week 4, 13/05/2025)

Fig 3.2.8 Final Outcome Poster JPEG (Week 4, 13/05/2025)

Fig 3.2.9 Final Outcome Poster PDF (Week 4, 13/05/2025)

---

TASK 2-KEY ARTWORK AND COLLATERAL 

Week 4-Week 8 (13/05/2025-10/06/2025)

2A-Key Artwork

Fig 4.1.1 Black wordmark on white background (Week 8, 10/06/2025)

Fig 4.1.2 White wordmark on black background (Week 8, 10/06/2025)

Fig 4.1.3 Color Pallet (Week 8, 10/06/2025)

Fig 4.1.4 Wordmark in actual colors on the lightest shade of the color pallet (Week 8, 10/06/2025)

Fig 4.1.5 Wordmark in the lightest shade of your color pallet on the darkest shade of color pallet (Week 8, 10/06/2025)

Fig 4.1.6 Task 2(A) PDF Compilation (Week 8, 10/06/2025)

2B-Collateral

Fig 4.2.1 Collateral 1 (Week 8, 10/06/2025)

Fig 4.2.2 Collateral 2 (Week 8, 10/06/2025)

Fig 4.2.3 Collateral 3 (Week 8, 10/06/2025)

Click here for instagram link 

Fig 4.2.4 Screenshot of Instagram Page (Week 8, 10/06/2025)

Fig 4.2.5 Task 2B PDF Compilation (Week 8, 10/06/2025)

Fig 4.2.6 Animation Final Outcome (Week 8, 10/06/2025)

---

TASK 3/TYPE EXPRESSION AND APPLICATION 

Week 9-Week 13 (17/06/2025-15/07/2025)

Finalized Letterforms

Click here to download omeia

Fig 5.1 Font Download (Week 13, 14/07/2025)

  Fig 5.2 Letterforms, Numbers, and Punctuations PDF (Week 13, 14/07/2025)

Fig 5.3 Lowercase Letterform Kerning Font Forge Screengrab (Week 13, 14/07/2025)

Fig 5.4 Numbers Kerning Font Forge Screengrab (Week 13, 14/07/2025)

Fig 5.6 Punctuation Kerning Font Forge Screengrab (Week 13, 14/07/2025)

Fig 5.7 Uppercase Letterform Kerning Font Forge Screengrab (Week 13, 14/07/2025)

Font Presentation

Fig 5.8 Font Presentation JPEG (Week 13, 14/07/2025)

Fig 5.9 Font Presentation JPEG (Week 13, 14/07/2025)

Fig 5.10 Font Presentation JPEG (Week 13, 14/07/2025)

Fig 5.11 Font Presentation JPEG (Week 13, 14/07/2025)

Fig 5.12 Font Presentation JPEG (Week 13, 14/07/2025)

Fig 5.13 Font Presentation Compilation PDF (Week 13, 14/07/2025)

Font Applications

Fig 5.14 Font Application JPEG (Week 13, 14/07/2025)

Fig 5.15 Font Application JPEG (Week 13, 14/07/2025)

Fig 5.16 Honor Competition (Font Application) JPEG (Week 13, 14/07/2025)

Fig 5.17 Honor Competition (Font Application) JPEG (Week 13, 14/07/2025)

Fig 5.18 Honor Competition (Font Application) JPEG (Week 13, 14/07/2025)

Fig 5.19 Honor Competition (Font Application) Animation (Week 13, 14/07/2025)

Fig 5.20 Font Application Final Compilation PDF (Week 13, 14/07/2025)

Fig 5.21 Honor Competition (Font Application) Compilation PDF (Week 13, 14/07/2025)

---

REFLECTION

Experience 

Through these tasks, I gained valuable knowledge about typography, how to create a good font, and brand identity. I learned how to design a consistent and meaningful font using grids and reference heights, and how to use Font Forge despite initial challenges. I also explored typographic systems, wordmark design, and creative Instagram feeds, understanding the importance of color contrast in visual identity. 

Observation

Through all the tasks I have completed, I realized that creating a font requires precise consistency, which must be done using a grid. In addition, color plays an important role in conveying the meaning or message behind the font. Choosing colors should involve using contrasting ones so that all words are clearly readable. I also realized that the way we present our font and brand identity is very important and should be engaging.

Findings

After doing all of these tasks, i found that observation, reference, and feedback are key to improving creativity and design quality.